7-Year-Old Shopify Babywearing Brand | $414K Revenue | Owner Works ~10 Hours Per Week

This ecommerce business sells ethically-made, safety-certified baby-carrying products sourced primarily from international manufacturers. Founded in 2019, the business serves parents in their late 20s to mid-40s seeking quality alternatives to mass-market options. The product catalog spans multiple categories and accessories, anchored by a seven-year supplier relationship that provides 1-to-2-week lead times, free shipping on wholesale orders over $700, and proprietary design capabilities. The business peaked at $589,000 in revenue in 2024 under a solo operator who openly acknowledges going months at a time without managing her ad accounts. Trailing-12-month revenue of $415,000 and SDE of $80,000 reflect reduced owner bandwidth rather than a structural market shift. For $200,000 plus inventory, a buyer acquires a marketing infrastructure that includes 17,000 active email profiles with 13 automations, a marketing calendar pre-loaded through late 2026, a paid social quiz funnel converting leads at 13%, and a paid search account with a 5.5x all-time ROAS. These assets have been running well below capacity and represent immediate operational upside. The most attainable growth opportunity is ad optimization. The owner currently spends roughly $108,000 per year on paid search, but checks the account approximately once per month. Beyond advertising, restocking inventory to the seller's recommended $20,000 to $30,000 level would reduce stockouts on best-sellers, and onboarding identified but not-yet-pursued product lines would address existing customer demand for more options. The business operates on approximately 10 hours per week. The bookkeeper and customer service team are both willing to stay on under new ownership, and the seller has prepared SOPs, video guides, and a pre-built marketing calendar to support a clean transition.