6-Year-Old Track-and-Field Accessories Shopify Business | 35% YoY SDE Growth

Launched in 2019, this ecommerce business sells 170 track-and-field accessories, predominantly to the US market. The business sells products entirely through the Shopify-powered store, and the owner has not attempted to sell on Amazon yet. The vast majority of the products are drop-shipped; however, some items are private-labeled. The owner has a strong relationship with his supplier, which helps him manage shipping for drop-shipped products and store-and-ship private-labeled products, so he doesn't need to handle the products at all, making the operation easy to transfer to a new owner. The business ranks well in search engines and drives roughly 60% of sales from organic traffic, with the remaining 40% from paid ads on Google and Meta. The owner works part-time on the business, for only 10–15 hours per week on average and about 5 hours per week in the offseason. Despite this limited time commitment, the business still has strong 35% YoY SDE growth. The owner feels he's built the business to the point where someone new can come in and take it to the next level.