12-Year-Old Prepper Food Business | $629 AOV | USA Supply Chain | Low Multiple

Note: Cash buyers only. This business is being priced at a low multiple, but expenses do not include the required warehouse space or personnel costs, as it is currently operated in a shared structure. An ideal buyer will have existing warehouse space or the ability to secure space or a 3PL quickly for a transition. Since 2014, the business has sold freeze-dried meal kits and ingredient products designed for emergency preparedness and long-term food storage (up to 25 years of shelf life). Clean-label ingredients and superior taste have led to a 30% repeat-purchase rate and an average order value of $629. Revenue is diversified across Shopify (67%) and Amazon FBA (33%). While the caveats mentioned above are real, for the right buyer, the business offers a proven foundation, premium positioning, and clear paths to growth. Paid advertising has not been aggressively managed or optimized, so PPC across Meta, Google, and Amazon could be scaled. Expanding SKU coverage on Amazon and further optimizing listings should be considered. With existing suppliers, the product line could be expanded into adjacent categories like water filtration and survival gear. Reintroducing phone-based sales and support for high-intent, high-AOV customers could increase conversion rates, as it has historically done. No concerted effort has been made to turn social media into a growth driver, even though the niche performs well across social platforms. A new owner also inherits an email list of more than 40K subscribers, with a 62%+ open rate, and an SMS list of over 12K subscribers. Revenue has declined over the past year because this business is the smallest asset within a holding company. There is no dedicated operator, no focused marketing strategy, and no one pushing growth. The sellers know they have neglected the business. They want it in the hands of someone who can give it focused attention so they can reallocate the capital to other ventures.