Revenue
$28K
Net Profit
$27K
Multiple
1.84x
Asking
$50K
ListingsContent Site9-Year-Old High-Protein Recipe Content Site | 83K Pinterest Followers | Minimal Overhead
Content Site Active Listing

9-Year-Old High-Protein Recipe Content Site | 83K Pinterest Followers | Minimal Overhead

Revenue
$27,758
Net Profit (SDE)
$27,238
Multiple
1.84x
Asking Price
$50,000
Investment Thesis

Why This Business Deserves Attention

This content site in the health and recipe niche was founded in 2017 and has built a library of several hundred posts focused on lighter comfort foods, easy family meals, and high-protein content. The site is monetized through a premium ad network and generates TTM revenue of $27,758 on just $520 in annual expenses, producing TTM SDE of $27,238. The business is a true solo operation, requiring less than one hour per week to maintain in its current state. This is a content asset priced for a quick, all-cash close. A nine-year-old site with premium ad network approval, 83,000 followers on a major social platform, and a 4,500-person email list is available at a low entry point that allows a content portfolio operator to fold it into existing workflows and recoup their investment within roughly two years at current run rates, with meaningful upside if even basic publishing and promotion are resumed. The most immediate growth opportunity is updating the site's older content to target high-protein and health-focused dietary search terms, a pivot the owner has already begun and that aligns with one of the fastest-growing wellness trends in the country. Beyond that, the email list has never been consistently utilized, a 1,500-member social media group is dormant, and the site has never pursued sponsored content, digital products, or affiliate marketing in any serious capacity. The site carries no personal brand dependency, and the owner is prepared to provide transition support. The seller is seeking a clean sale with full payment at closing.

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Acquisition Modeler
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DSCR
4.00x
Cash-on-Cash
272.4%
Available Capital$300,000
Desired Monthly Income$8,000
Down Payment15%
10yr term at 10.25% • SBA 7(a) Loan
Transaction Summary
Purchase Price$50,000
Down Payment$7,500
Financed$42,500
Monthly Cash Flow
Business SDE$2,270
Debt Service-$568
Net Monthly Cash Flow$1,702
This structure may strain capital, DSCR, or income. Adjust above.
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