
This listing combines two content site portfolios into a single acquisition: a Wedding Blog Network (over 13 niche content blogs spanning weddings, vintage fashion, and blogging tips) and a homemaker / family lifestyle site with 15 years of evergreen content focused on food, home, and faith. Combined, the portfolios generated approximately $76K in gross revenue from the wedding network and $19K from the lifestyle site over the trailing 12 months, with combined discretionary earnings of roughly $75K. The wedding network revenue is driven almost entirely by inbound sponsored posts. Marketing agencies and advertisers find the sites through Google and public relations databases like Cision and Pitchbox, then reach out directly via email. The current owner spends less than an hour per day processing those inquiries. The lifestyle site generates revenue through programmatic display ads via Raptive (~15%–18%), affiliate marketing (~80%), and a small amount of sponsored content. It currently requires under an hour per week to maintain. Both properties benefit from deep domain authority built over decades. The wedding network of sites dates back to 1996, and the lifestyle site has been online since 2011, with a domain authority of 52. Neither business relies on paid traffic. All revenue is inbound. The current owner operated both businesses as a deliberate side income alongside his primary car wash operations. He ran them conservatively and passively. A buyer who applies even moderate effort to email marketing, SEO content refreshes, and outbound advertiser outreach could increase revenue without building anything from scratch. Both sites run on WordPress, require no custom development, and can be managed from anywhere in the world. The owner is selling to buy another car wash.
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